Now that you know why your target audience is so important, it’s time to choose your first audience group. This is necessary if you wish to make an accurate marketing campaign. Additionally, we also recommend you try hiring ott advertising companies if you wish to provide some precise data-driven ads for your audiences who use popular streaming services.

Here is a list of characteristics you should consider identifying (use the attached worksheet for guidance):

1. Demographics

This criteria can describe a certain part of the population. Some examples of demographics include:

– Age
– Gender
– Income
– Marital status
– Occupation / Industry
– Level of education

2. Location

You can also narrow your audience based on geography or location. You can select a neighborhood, city, province/state, or country. You can also determine it by distance.

For those looking to run an online business for customers or clients around the world, you may not need to specify a location. However, it’s possible that as your business grows, you will see several cities or countries that come mostly from your customers. You can specifically target the area later or move to another location that can bring the opportunities you want.

3. Psychography

Unlike demographics, psychographics groups are more difficult to predict externally, because they are more relevant to their personalities. Here are some audience psychographies that you can define:

Interests / Activities
This can include topics of interest, hobbies, routine activities, and behaviors. Some examples:

– Boardgame fans
– Often backpacker
– Start a gardener
– Stamp collectors
– Attitudes / Opinions

4. Select Two Identifiers At Least

While you don’t need to identify all of the previous characteristics, you do need to know at least two things. Why two? Having only one criterion would be a very broad market – it would seem as if you weren’t targeting anyone at all. On the other hand, filling in all the characteristics may be too narrow. It may also help to review the examples listed at the beginning of this guide.

Leave a Reply

Your email address will not be published. Required fields are marked *